Sunny Lenarduzzi

Introducing the Base Camp GPS Navigation System

Tracking the Data That Drives Scale

UTM Lead Tracking

Upgrading your Authority OS

⛺️ Choose Your Next Climb with the Base Camp GPS™

🗺 Your Offer Trail Map

📍 Evolve your Offer with Real World Clarity

🟢 Executing the Evergreen Business Plan

🟢 Transitioning from P.O.P. to S.O.P.

🟢 Structuring your S.O.P.

🟢 Creating your S.O.P.

🟢 Creating S.O.P. Lessons in Google Docs Using Our Template

🟢 How to Record Professional Lessons

🟢 Pricing your S.O.P.

🔷 Redoing Curriculum or Updating the S.O.P.

🔷 Creating your Custom GPT

🔷 Creating an Offer FAQ Resource to Train Coaches

⬛ How to Create AI Tools Using Pickaxe

⬛ Increasing your S.O.P. Price

⬛ Evolving your Coaching Sessions for More Engagement & Results

⬛ Peak Performance Considerations for a Scalable Offer

⛏️ The Offer Optimizer™

🗺 Your ICA Trail Map

🟢 Identifying your Most Ideal Client

🟢 Identifying your Anti-ICA

🟢 Strategies to Validate your ICA

🔷 Creating a Scalable ICA Feedback System

🔷 Meet your ICA Where They Are (Hot, Warm, Cold)

🔷 Filtering for Fit & Redesigning your Application to Repel Bad Clients

⬛ Deep ICA Research

⬛ Maintaining Market Authority with your ICA

⬛ Peak Performance Considerations for a Scalable ICA

⛏️ The ICA Clarity Check™

🗺 Your Messaging & Marketing Trail Map

🟢 The H.U.M.A.N. Attraction System for your S.O.P.

🟢 Gathering Social Proof

🟢 From P.O.P. to S.O.P. - Evolving Your Marketing Rhythm

🟢 The S.O.P. Marketing Plan

🔷 Executing The S.O.P. Marketing Plan

🔷 S.O.P. Cash Flow Marketing Plan

🔷 Warm VS Cold Traffic (and why you need both!)

⬛ Email Marketing Ecosystem

⬛ Selecting the Right CTA

⬛ Navigating the Next Move: YouTube or Funnels

⬛ The Marketing Machine

⬛ Tracking & Measuring your Marketing Machines

⬛ Creating your Conversion Content

⬛ Building your Marketing Machines

⬛ Watch Us Build a Funnel From Scratch

⬛ MACHINE 1: Live Webinar

⬛ 1 - S.O.P Live Webinar Builder

⬛ 1 - How to use Gamma

⬛ MACHINE 2: Evergreen Book-A-Call VSL

⬛ 2 - S.O.P Evergreen VSL Builder

⬛ MACHINE 3: Lead Generation

⬛ 3 - S.O.P Lead Magnet Builder

⬛ Peak Performance Considerations for Scaling the Messaging & Marketing

⛏️ The Messaging Magnetizer™

🗺 Your Traffic & Leads Trail Map

🟢 Tracking your Content Conversions

🟢 Creating a Rinse & Repeat Referral System

🟢 Systemizing Evergreen Lead Generation (YouTube)

🔷 The YouTube Game Plan

🔷 Attracting your Ideal Viewer

🔷 Creating Algorithm Authority

🔷 Content Ideation Made Easy

🔷 Your 8 Test Videos

🔷 Optimizing your Title & Thumbnail

🔷 Optimizing your CTA

🔷 Optimizing your Script

🔷 Optimizing your Video

🔷 Optimizing your Channel

🔷 Preparing your Channel for Launch

🔷 This is How We Film YouTube Videos

🔷 Watch and Learn How to Edit from our Head of Video Production

🔷 Uploading your Video Properly

🔷 Distributing for More Views

⬛ Metrics That Matter

⬛ Creating an Ongoing YouTube Blueprint

⬛ Peak Performance Considerations for Scaling Traffic & Leads

⛏️ The Lead Flow Optimizer™

🗺 Your Sales Trail Map

🟢 Why Sales are Usually NOT the Problem

🟢 Tracking your Sales KPI's

🟢 Auditing Your Sales Calls to Improve Conversions

🔷 Follow Up Calls & Processes

🔷 Applications - Audit & Strengthen Your Qualification Process

🔷 Handling and Decreasing No Shows

🔷 Using Projections to Plan Sales

🔷 Diagnosing Inconsistent Sales

🔷 How to Improve Conversion Rates

🔷 How to Handle Sales Slumps (as your own closer)

⬛ How to Recruit Top Sales Talent

⬛ Reps: Green 💚 vs. Red Flags 🚩

⬛ How to Retain & What makes Your Company Desirable to a Sales Rep

⬛ Managing and Providing Feedback to Your Sales Rep/Team

⬛ How to Lead During a Sales Slump

⬛ CRM: When and Why

⬛ When is it Time to Delegate Sales to Someone Else

⬛ Peak Performance Considerations for Scaling Sales

⛏️ Sales Optimizer™

🗺 Your Team Trail Map

🟢 From Solo Operator to Scalable Leader

🟢 External VS Internal Team Building

🟢 Task Audit (Audit your Time & Capacity - Optimize, Automate, Delegate or Delete)

🔷 Identify your First or Next Strategic Hire

🔷 Creating KPIs, Job Descriptions, Scorecards, and Playbooks

🔷 Hiring, Training and Onboarding Processes

🔷 Training an FAQ AI Assistant Coach

⬛ Asynchronous Team Communication

⬛ Building Backup for Key Team Members

⬛ Build a Team Bench of Applicants for Each Role on Your Team

⬛ How to Efficiently Handle Team Meetings

⬛ Avoiding Red Flags by Creating a Strong Team Culture & Values

⬛ Peak Performance Considerations for Scaling a Team

⛏️ The Team Leadership Diagnostic™

🗺 The Profit & Ops Trail Map

🟢 Building Repeatable SOPs

🔷 Budgeting & Financial Awareness

🔷 Base Camp Financial Dashboard

🔷 Building Your Runway

🔷 Identifying Hidden Costs and Inefficiencies

⬛ Removing Yourself as the Bottleneck using the RACI System

⬛ Evaluating ROI

⬛ Forecasting Financials & Spending

⬛ Create a Monthly CEO Review Rhythm

⬛ Peak Performance Considerations for Scaling Profitability & Ops

⛏️ The Ops & Profit Optimizer Diagnostic™

S.O.P. Sales Tracker - Guide and Automation

Payment Plan Tracking

ICA Follow Up

Building your Ideal Client Pipeline

Attracting your ICA with Magnetic Messaging

Existing Audience: Post It Positioning™

Existing Audience: Existing Network

Existing Audience: Email List

Existing Audience: Past & Existing Clients

Existing Audience: LinkedIn

Existing Audience: Instagram

Existing Audience: Facebook

Existing Audience: TikTok

Existing Audience: YouTube

Cold Leads: Facebook Groups

Cold Leads: Instagram

Cold Leads: LinkedIn

Cold Leads: Reddit

Cold Leads: YouTube

Cold Leads: Offline

Cold Leads: Authority Bridge Interviews

Prototype Webinar

Prototype Webinar Structure

The Sales Call Practice Partner™

How to Create Custom GPTs to Help Your Clients Get Faster Results

Scribe Walkthrough: How to Create Efficient Checklists