Course curriculum

  • 1

    Introduction to Authority Ascent™

    • Welcome to Authority Ascent™!

    • Onboarding Survey

    • Register for your Live Climber’s Kickoff Onboarding Call

  • 2

    Curriculum

    • How to Use The Curriculum Portal

    • The AI Tools (User's Guide)

    • Meet Annie your Ascent Guide™!

  • 3

    Community

    • The Community of Climbers

    • How to Refer Friends & Earn Easy Money

  • 4

    Clinics

    • Live Weekly Ascent™ Clinics

    • Never Miss a Clinic: Add to Your Calendar

    • How to Access and Register for Your Weekly Clinics

  • 5

    A- Align Your Vision

    • Refining your Concept with The Clarity Compass™

    • Unlocking your Custom Authority Blueprint™

    • The Inner Ascent Audit™

    • Using your Authority Blueprint™ to Train your AI Tools

    • The H.U.M.A.N. Attraction System™

    • 🏔️ Mile Marker 1/5 - The Base (Concept Refinement)

  • 6

    S - Spark Demand

    • Building your Ideal Client Pipeline

    • Conducting & Organizing ICA Interviews

    • Attracting your ICA with Magnetic Messaging

    • Booking your First 10 ICA Leads (Warm Network First!)

    • Booking your next 40 ICA's without Overthinking

    • Tracking ICA's & Follow Ups (to create your pipeline!)

    • 🏔️ Mile Marker 2/5 — Climb 1 (Concept Validation)

  • 7

    C - Craft your Offer

    • Summarizing & Leveraging ICA Interviews for your P.O.P.

    • Structuring your P.O.P. Curriculum & Solidifying your P.O.P. Name

    • Setting your P.O.P. Price & Sales Projections (Do The Math to get Clients!)

    • Creating your P.O.P. Timeline & Setting your Launch Date

    • 🏔️ Mile Marker 3/5 - Climb 2 (Structure, Pricing, Curriculum)

  • 8

    E - Engage your Buyers

    • Turning ICA Call Requests into Sales Call Requests

    • ICA Follow-up

    • Understanding your Marketing Strategy & Key Levers

    • Creating your Personalized 30 Day Cashflow Plan

  • 9

    N - Navigate Objections

    • Selling with Integrity

    • Mastering the P.O.P. Sales Script

    • Overcoming Objections like a Pro

    • Preparing for Sales Calls

    • Nurturing and Follow-up

    • Executing your 30 Day Cashflow Plan & Getting Clients!

    • 🏔️ Mile Marker 4/5 - Climb 3 (Launch Prep & First Clients)

  • 10

    T - Transform & Transition

    • Delivering your P.O.P. & Keeping Clients Engaged

    • How to Create Curriculum Documents

    • How to Build a Custom GPT to Help Client Get Faster Results

    • Gathering Social Proof & Feedback

    • Analyzing P.O.P. Results & What Comes Next...

    • 🏔️ Mile Marker 5/5 🥳 - P.O.P. Peak (Validated, Revenue-Generating P.O.P.)

  • 11

    The P.O.P. Peak & the next steps...

    • You're invited!

  • 12

    B — Back to Base Camp

    • Introducing the Base Camp GPS Navigation System

    • UTM Lead Tracking

    • Upgrading your Authority OS

    • ⛺️ Choose Your Next Climb with the Base Camp GPS™

  • 13

    A — Assessing your OFFER

    • 🗺 Your Offer Trail Map

    • 📍 Evolve your Offer with Real World Clarity

    • 🟢 Executing the Evergreen Business Plan

    • 🟢 Transitioning from P.O.P. to S.O.P.

    • 🟢 Structuring your S.O.P.

    • 🟢 Creating your S.O.P.

    • 🟢 Creating your Google doc lessons

    • 🟢 How to record professional lessons

    • 🟢 Pricing your S.O.P.

    • 🔷 Redoing Curriculum or Updating the S.O.P.

    • 🔷 Creating your custom GPT

    • 🔷 Creating an Offer FAQ Resource to Train Coaches

    • ⬛ How to Create AI Tools

    • ⬛ Increasing your S.O.P. Price

    • ⬛ Evolving your Coaching Sessions for More Engagement & Results

    • ⬛ Peak Performance Considerations for a Scalable Offer

    • ⛏️ The Offer Optimizer™

  • 14

    S — Sharpening your ICA

    • 🗺 Your ICA Trail Map

    • 🟢 Identifying your Most Ideal Client

    • 🟢 Identifying your Anti-ICA

    • 🟢 Strategies to Validate your ICA

    • 🔷 Creating a Scalable ICA Feedback System

    • 🔷 Meet your ICA Where They Are (Hot, Warm, Cold)

    • 🔷 Filtering for Fit & Redesigning your Application to Repel Bad Clients

    • ⬛ Deep ICA Research

    • ⬛ Maintaining Market Authority with your ICA

    • ⬛ Peak Performance Considerations for a Scalable ICA

    • ⛏️ The ICA Clarity Check™

  • 15

    E — Enhancing your MESSAGING & MARKETING

    • 🗺 Your Messaging & Marketing Trail Map

    • 🟢 The H.U.M.A.N. Attraction System for your S.O.P.

    • 🟢 Gathering Social Proof

    • 🟢 From P.O.P. to S.O.P. - Evolving Your Marketing Rhythm

    • 🟢 The S.O.P. Marketing Plan

    • 🔷 Executing The S.O.P. Marketing Plan

    • 🔷 S.O.P. Cash Flow Marketing Plan

    • 🔷 Warm VS Cold Traffic (and why you need both!)

    • ⬛ Email Marketing Ecosystem

    • ⬛ Selecting the Right CTA

    • ⬛ Navigating the Next Move: YouTube or Funnels

  • 16

    FUNNELS

    • ⬛ The Marketing Machine

    • ⬛ Tracking & Measuring your Marketing Machines

    • ⬛ Creating your Conversion Content

    • ⬛ Building your Marketing Machines

    • ⬛ Watch Us Build a Funnel From Scratch

    • ⬛ MACHINE 1: Live Webinar

    • ⬛ 1 - S.O.P Live Webinar Builder

    • ⬛ 1 - How to use Gamma

    • ⬛ MACHINE 2: Evergreen Book-A-Call VSL

    • ⬛ 2 - S.O.P Evergreen VSL Builder

    • ⬛ MACHINE 3: Lead Generation

    • ⬛ 3 - S.O.P Lead Magnet Builder

    • ⬛ Peak Performance Considerations for Scaling the Messaging & Marketing

    • ⛏️ The Messaging Magnetizer™

  • 17

    C — Creating Traffic & LEADS

    • 🗺 Your Traffic & Leads Trail Map

    • 🟢 Tracking your Content Conversions

    • 🟢 Creating a Rinse & Repeat Referral System

    • 🟢 Systemizing Evergreen Lead Generation (YouTube)

  • 18

    YOUTUBE

    • 🔷 The YouTube Game Plan

    • 🔷 Attracting your Ideal Viewer

    • 🔷 Creating Algorithm Authority

    • 🔷 Content Ideation Made Easy

    • 🔷 Your 8 Test Videos

    • 🔷 Optimizing your Title & Thumbnail

    • 🔷 Optimizing your CTA

    • 🔷 Optimizing your Script

    • 🔷 Optimizing your Video

    • 🔷 Optimizing your Video

    • 🔷 Preparing your Channel for Launch

    • 🔷 This is How We Film YouTube Videos

    • 🔷 Watch and Learn How to Edit from our Head of Video Production

    • 🔷 Uploading your Video Properly

    • 🔷 Distributing for More Views

    • ⬛ Metrics That Matter

    • ⬛ Creating an Ongoing YouTube Blueprint

    • ⬛ Peak Performance Considerations for Scaling Traffic & Leads

    • ⛏️ The Lead Flow Optimizer™

  • 19

    A — Accelerating SALES

    • 🗺 Your Sales Trail Map

    • 🟢 Scaling the Sales (Understanding Sales Systems at Scale)

    • 🟢 Tracking your Sales KPI's

    • 🟢 The S.O.P. Sales Script

    • 🟢 Handling Common Objections

    • ⛏️ Sales Call Practice Partner Demo

    • 🟦 Diagnosing Inconsistent Sales

    • 🟦 Follow Up Calls & Processes

    • 🟦 Applications - Audit & Strengthen Your Qualification Process

    • 🟦 No Shows

    • 🔷 Hiring a Sales Person (The Process & SOP's)

    • ♦ Automating Sales Touch Points

    • ♦ Building Objection Assets

    • ♦ CRM: When and Why

    • ♦ When is it Time to Delegate Sales to Someone Else

    • ⛏️ Sales System Builder™

  • 20

    M — Managing & Building a TEAM

    • 🗺 Your Team Trail Map

    • 🟢 From Solo Operator to Scalable Leader

    • 🟢 External VS Internal Team Building

    • 🟢 Task Audit (Audit your Time & Capacity - Optimize, Automate, Delegate or Delete)

    • 🔷 Identify your First or Next Strategic Hire

    • 🔷 Creating KPIs, Job Descriptions, Scorecards, and Playbooks

    • 🔷 Hiring, Training and Onboarding Processes

    • 🔷 Training an FAQ AI Assistant Coach

    • ⬛ Asynchronous Team Communication

    • ⬛ Building Backup for Key Team Members

    • ⬛ Build a Team Bench of Applicants for Each Role on Your Team

    • ⬛ Managing a Small VS Large Team

    • ⬛ How to Efficiently Handle Team Meetings

    • ⬛ Avoiding Red Flags by Creating a Strong Team Culture & Values

    • ⬛ Peak Performance Considerations for Scaling a Team

    • ⛏️ The Team Leadership Diagnostic™

  • 21

    P — Performance & OPS

    • 🗺 The Profit & Ops Trail Map

    • 🟢 Building Repeatable SOPs

    • 🔷 Budgeting & Financial Awareness

    • 🔷 Base Camp Financial Dashboard

    • 🔷 Building Your Runway

    • 🔷 Identifying Hidden Costs and Inefficiencies

    • ⬛ Removing Yourself as the Bottleneck Using Our System

    • ⬛ Evaluating ROI

    • ⬛ Forecasting Financials & Spending

    • ⬛ Create a Monthly CEO Review Rhythm

    • ⬛ Peak Performance Considerations for Scaling Profitability & Ops

    • ⛏️ The Ops & Profit Optimizer Diagnostic™

  • 22

    Resources

    • First 10 ICAs: Post It Positioning™

    • First 10 ICAs: Existing Network

    • First 10 ICAs: Email List

    • First 10 ICAs: Past & Existing Clients

    • First 10 ICAs: LinkedIn

    • First 10 ICAs: Instagram

    • First 10 ICAs: Facebook

    • First 10 ICAs: TikTok

    • First 10 ICAs: YouTube

    • Next 40 ICAs: Facebook Groups

    • Next 40 ICAs: Instagram

    • Next 40 ICAs: LinkedIn

    • Next 40 ICAs: Reddit

    • Next 40 ICAs: YouTube

    • Next 40 ICAs: Offline

    • Next 40 ICAs: Authority Bridge™ Interviews

    • 30-Day Cashflow Plan: Prototype Webinar

    • 30-Day Cashflow Plan: Prototype Webinar Structure

    • The Sales Call Practice Partner™

    • Handling Sales Objections + Role Play with Connor Clark

    • Pipeline Management: The 3-Bucket System with Connor Clark

    • How to Use Calendly for Booking Follow-Up Calls and Strategy Sessions

    • How to Add a Survey to Your Calendly Strategy Calls

    • How to Create Custom GPTs to Help Your Clients Get Faster Results

    • Scribe Walkthrough: How to Create Efficient Checklists