Course curriculum
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1
Introduction to Authority Ascent™
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Welcome to Authority Ascent™!
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Onboarding Survey
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Register for your Live Climber’s Kickoff Onboarding Call
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2
Curriculum
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How to Use The Curriculum Portal
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The AI Tools (User's Guide)
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Meet Annie your Ascent Guide™!
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3
Community
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The Community of Climbers
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How to Refer Friends & Earn Easy Money
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4
Clinics
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Live Weekly Ascent™ Clinics
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Never Miss a Clinic: Add to Your Calendar
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How to Access and Register for Your Weekly Clinics
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5
A- Align Your Vision
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Refining your Concept with The Clarity Compass™
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Unlocking your Custom Authority Blueprint™
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The Inner Ascent Audit™
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Using your Authority Blueprint™ to Train your AI Tools
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The H.U.M.A.N. Attraction System™
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🏔️ Mile Marker 1/5 - The Base (Concept Refinement)
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6
S - Spark Demand
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Building your Ideal Client Pipeline
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Conducting & Organizing ICA Interviews
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Attracting your ICA with Magnetic Messaging
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Booking your First 10 ICA Leads (Warm Network First!)
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Booking your next 40 ICA's without Overthinking
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Tracking ICA's & Follow Ups (to create your pipeline!)
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🏔️ Mile Marker 2/5 — Climb 1 (Concept Validation)
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7
C - Craft your Offer
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Summarizing & Leveraging ICA Interviews for your P.O.P.
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Structuring your P.O.P. Curriculum & Solidifying your P.O.P. Name
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Setting your P.O.P. Price & Sales Projections (Do The Math to get Clients!)
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Creating your P.O.P. Timeline & Setting your Launch Date
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🏔️ Mile Marker 3/5 - Climb 2 (Structure, Pricing, Curriculum)
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8
E - Engage your Buyers
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Turning ICA Call Requests into Sales Call Requests
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ICA Follow-up
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Understanding your Marketing Strategy & Key Levers
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Creating your Personalized 30 Day Cashflow Plan
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9
N - Navigate Objections
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Selling with Integrity
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Mastering the P.O.P. Sales Script
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Overcoming Objections like a Pro
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Preparing for Sales Calls
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Nurturing and Follow-up
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Executing your 30 Day Cashflow Plan & Getting Clients!
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🏔️ Mile Marker 4/5 - Climb 3 (Launch Prep & First Clients)
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10
T - Transform & Transition
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Delivering your P.O.P. & Keeping Clients Engaged
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How to Create Curriculum Documents
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How to Build a Custom GPT to Help Client Get Faster Results
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Gathering Social Proof & Feedback
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Analyzing P.O.P. Results & What Comes Next...
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🏔️ Mile Marker 5/5 🥳 - P.O.P. Peak (Validated, Revenue-Generating P.O.P.)
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11
The P.O.P. Peak & the next steps...
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You're invited!
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12
B — Back to Base Camp
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Introducing the Base Camp GPS Navigation System
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UTM Lead Tracking
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Upgrading your Authority OS
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⛺️ Choose Your Next Climb with the Base Camp GPS™
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13
A — Assessing your OFFER
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🗺 Your Offer Trail Map
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📍 Evolve your Offer with Real World Clarity
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🟢 Executing the Evergreen Business Plan
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🟢 Transitioning from P.O.P. to S.O.P.
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🟢 Structuring your S.O.P.
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🟢 Creating your S.O.P.
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🟢 Creating your Google doc lessons
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🟢 How to record professional lessons
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🟢 Pricing your S.O.P.
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🔷 Redoing Curriculum or Updating the S.O.P.
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🔷 Creating your custom GPT
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🔷 Creating an Offer FAQ Resource to Train Coaches
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⬛ How to Create AI Tools
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⬛ Increasing your S.O.P. Price
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⬛ Evolving your Coaching Sessions for More Engagement & Results
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⬛ Peak Performance Considerations for a Scalable Offer
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⛏️ The Offer Optimizer™
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14
S — Sharpening your ICA
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🗺 Your ICA Trail Map
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🟢 Identifying your Most Ideal Client
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🟢 Identifying your Anti-ICA
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🟢 Strategies to Validate your ICA
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🔷 Creating a Scalable ICA Feedback System
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🔷 Meet your ICA Where They Are (Hot, Warm, Cold)
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🔷 Filtering for Fit & Redesigning your Application to Repel Bad Clients
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⬛ Deep ICA Research
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⬛ Maintaining Market Authority with your ICA
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⬛ Peak Performance Considerations for a Scalable ICA
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⛏️ The ICA Clarity Check™
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15
E — Enhancing your MESSAGING & MARKETING
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🗺 Your Messaging & Marketing Trail Map
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🟢 The H.U.M.A.N. Attraction System for your S.O.P.
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🟢 Gathering Social Proof
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🟢 From P.O.P. to S.O.P. - Evolving Your Marketing Rhythm
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🟢 The S.O.P. Marketing Plan
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🔷 Executing The S.O.P. Marketing Plan
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🔷 S.O.P. Cash Flow Marketing Plan
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🔷 Warm VS Cold Traffic (and why you need both!)
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⬛ Email Marketing Ecosystem
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⬛ Selecting the Right CTA
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⬛ Navigating the Next Move: YouTube or Funnels
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16
FUNNELS
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⬛ The Marketing Machine
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⬛ Tracking & Measuring your Marketing Machines
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⬛ Creating your Conversion Content
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⬛ Building your Marketing Machines
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⬛ Watch Us Build a Funnel From Scratch
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⬛ MACHINE 1: Live Webinar
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⬛ 1 - S.O.P Live Webinar Builder
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⬛ 1 - How to use Gamma
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⬛ MACHINE 2: Evergreen Book-A-Call VSL
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⬛ 2 - S.O.P Evergreen VSL Builder
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⬛ MACHINE 3: Lead Generation
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⬛ 3 - S.O.P Lead Magnet Builder
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⬛ Peak Performance Considerations for Scaling the Messaging & Marketing
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⛏️ The Messaging Magnetizer™
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17
C — Creating Traffic & LEADS
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🗺 Your Traffic & Leads Trail Map
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🟢 Tracking your Content Conversions
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🟢 Creating a Rinse & Repeat Referral System
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🟢 Systemizing Evergreen Lead Generation (YouTube)
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18
YOUTUBE
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🔷 The YouTube Game Plan
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🔷 Attracting your Ideal Viewer
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🔷 Creating Algorithm Authority
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🔷 Content Ideation Made Easy
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🔷 Your 8 Test Videos
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🔷 Optimizing your Title & Thumbnail
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🔷 Optimizing your CTA
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🔷 Optimizing your Script
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🔷 Optimizing your Video
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🔷 Optimizing your Video
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🔷 Preparing your Channel for Launch
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🔷 This is How We Film YouTube Videos
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🔷 Watch and Learn How to Edit from our Head of Video Production
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🔷 Uploading your Video Properly
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🔷 Distributing for More Views
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⬛ Metrics That Matter
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⬛ Creating an Ongoing YouTube Blueprint
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⬛ Peak Performance Considerations for Scaling Traffic & Leads
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⛏️ The Lead Flow Optimizer™
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19
A — Accelerating SALES
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🗺 Your Sales Trail Map
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🟢 Scaling the Sales (Understanding Sales Systems at Scale)
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🟢 Tracking your Sales KPI's
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🟢 The S.O.P. Sales Script
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🟢 Handling Common Objections
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⛏️ Sales Call Practice Partner Demo
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🟦 Diagnosing Inconsistent Sales
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🟦 Follow Up Calls & Processes
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🟦 Applications - Audit & Strengthen Your Qualification Process
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🟦 No Shows
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🔷 Hiring a Sales Person (The Process & SOP's)
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♦ Automating Sales Touch Points
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♦ Building Objection Assets
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♦ CRM: When and Why
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♦ When is it Time to Delegate Sales to Someone Else
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⛏️ Sales System Builder™
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20
M — Managing & Building a TEAM
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🗺 Your Team Trail Map
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🟢 From Solo Operator to Scalable Leader
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🟢 External VS Internal Team Building
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🟢 Task Audit (Audit your Time & Capacity - Optimize, Automate, Delegate or Delete)
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🔷 Identify your First or Next Strategic Hire
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🔷 Creating KPIs, Job Descriptions, Scorecards, and Playbooks
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🔷 Hiring, Training and Onboarding Processes
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🔷 Training an FAQ AI Assistant Coach
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⬛ Asynchronous Team Communication
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⬛ Building Backup for Key Team Members
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⬛ Build a Team Bench of Applicants for Each Role on Your Team
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⬛ Managing a Small VS Large Team
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⬛ How to Efficiently Handle Team Meetings
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⬛ Avoiding Red Flags by Creating a Strong Team Culture & Values
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⬛ Peak Performance Considerations for Scaling a Team
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⛏️ The Team Leadership Diagnostic™
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21
P — Performance & OPS
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🗺 The Profit & Ops Trail Map
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🟢 Building Repeatable SOPs
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🔷 Budgeting & Financial Awareness
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🔷 Base Camp Financial Dashboard
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🔷 Building Your Runway
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🔷 Identifying Hidden Costs and Inefficiencies
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⬛ Removing Yourself as the Bottleneck Using Our System
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⬛ Evaluating ROI
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⬛ Forecasting Financials & Spending
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⬛ Create a Monthly CEO Review Rhythm
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⬛ Peak Performance Considerations for Scaling Profitability & Ops
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⛏️ The Ops & Profit Optimizer Diagnostic™
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22
Resources
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First 10 ICAs: Post It Positioning™
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First 10 ICAs: Existing Network
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First 10 ICAs: Email List
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First 10 ICAs: Past & Existing Clients
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First 10 ICAs: LinkedIn
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First 10 ICAs: Instagram
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First 10 ICAs: Facebook
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First 10 ICAs: TikTok
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First 10 ICAs: YouTube
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Next 40 ICAs: Facebook Groups
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Next 40 ICAs: Instagram
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Next 40 ICAs: LinkedIn
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Next 40 ICAs: Reddit
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Next 40 ICAs: YouTube
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Next 40 ICAs: Offline
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Next 40 ICAs: Authority Bridge™ Interviews
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30-Day Cashflow Plan: Prototype Webinar
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30-Day Cashflow Plan: Prototype Webinar Structure
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The Sales Call Practice Partner™
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Handling Sales Objections + Role Play with Connor Clark
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Pipeline Management: The 3-Bucket System with Connor Clark
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How to Use Calendly for Booking Follow-Up Calls and Strategy Sessions
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How to Add a Survey to Your Calendly Strategy Calls
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How to Create Custom GPTs to Help Your Clients Get Faster Results
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Scribe Walkthrough: How to Create Efficient Checklists
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